Why ISO Systems Fail

Why don’t managers and senior managers embrace ISO 9001 systems? Why do so many organizations provide only lip service to the requirements of their quality management systems? The answer: “The HÄAGEN-DAZS® Ice Cream Problem.” A presenter at a large conference held up a half gallon container of HÄAGEN-DAZS® French Vanilla, Ice Cream, and asked the audience, “What is this?” The…